On Point - 28 - Joey Camire: Deconstructing Influence

Joey introduces us to Sylvain Labs’ new book on influence: “The Dots: Deconstructing Influence.” Making an approachable business book on influence. Using creative metaphors, like physics and gravity, to illustrate how influence works. The “God Algorithm” and teenage super-influencers on social media. “Influencers” role as mental models for their followers. Influence over time and the internet’s “influencer middle-class.” The distinction between celebrities and influencers, with celebrities primarily having their messages consumed as opposed to influencers, who change behavior with messages. Is Donald Trump an influencer? The need for “sense-makers” in influence.