Where Dos Toros saw an opening to challenge Chipotle in the burrito market. The regionality of mexican food and the burrito specifically. Risk-tolerance in entrepreneurship. How values-led companies can run into obstacles as scale increases. The perils and advantages of growing.
“Meet Dos Toros, the NYC-Based Burrito Chain That's Not Afraid of Your Chipotle Comparisons,” Entrepreneur
“Dos Toros Is Bullish on Expansion,” Wall Street Journal