On Point - 74 - Detavio Samuels: Scaling Brands & Avoiding the 'Mushy Middle'

This week, 2 Dope Boys returns with an On Point recorded in early August with Detavio Samuels (@Detavio), President of iONE Digital, to discuss how he set about building the company's stacked digital media division, which operates sites like CassiusLife.com, GlobalGrind.com, HelloBeautiful.com, NewsOne.com, Bossip.com, MadameNoire.com and HipHopWired.com. How Detavio was able to see branding and advertising from all important sides of the process. The importance of avoiding the 'Mushy Middle." The paradox of building a 'cool' brand and the importance of the 'cultural antenna.'